Various kinds of out of home classic media are offered in different formats and sizes through its locations spreading across Bangkok with the coverage of key areas including pavements, major roads, expressways and outside buildings in central business districts and communities especially in areas with heavy traffic and high population density for clear visibility and high frequency of exposure.
Digital media can promptly and duly meet the demand for brand development to create brand awareness as well as brand impact. Moreover, the company put importance on strategic location selection for media installation to promote diversity and prioritize key locations such as Central Business District (CBD) of Bangkok, popular malls and economic or highly-populated areas. The current network includes 300 digital displays located in Bangkok and other 54 provinces across Thailand.
Retail media has a capacity to reach over 8 million consumers a day. These media gain popularity among marketers through its proximity to points of sales that makes the media effective in boosting sales significantly and building brand awareness. The company provides a variety of mall media to cater to different and broader audience groups both outside and inside buildings. Full services are offered including classic media, dynamic media as well as interactive media which are diverse in formats and presentation technologies.
With changing consumer behavior, internet plays more important roles in everyday life and this certainly affects media awareness of the consumers. With the objective to respond to needs in online media.