Unprecedented time for a platform development under Magnetic to measure reach of out-of-home media and help brands conduct their media planning more effectively, reaching their target audience with high precision leveraging on mobile technology and data analysis.
Magnetic
New Platform
To evaluate out of home media performance
Magnetic calculates number of people around the proximity of the screens or billboards.
With extensive sample size, Magnetic can report details of people around the media with clarity, enhancing standards in out of home media measurement to be comparable to online media.
Report
What can Magnetic report offer to marketers ? Magnetic report will be prepared on a monthly basis to be key inputs for brands to conduct media planning and analyze media campaigns more effectively.
