THE MIRROR FOUNDATION

Collaborated with the Mirror Foundation to help search for missing children by making public service announcements through our media channels. The project aimed to bring attention to general public of missing children or missing people issue because the foundation is undermanned and lack of tools to generate awareness to raise public's attention and contribution. The media contributed were selected from their main benefits functions such as Bus Media was used a moving billboard throughout the city reaching consumers effectively with 90% recall or Digital screens broadcast via major screens.