Job Summary:
As a Account Executive in the Media and OOH industry, your primary responsibility is to generate revenue by selling advertising space on OOH platforms such as billboards, transit advertising, digital screens, and more. You will work closely with clients and advertising agencies to understand their marketing objectives and provide effective advertising solutions. This role requires strong communication, negotiation, and sales skills.
Key Responsibilities:
1. Client Relationship Management:
– Build and maintain relationships with clients, advertising agencies, and media buyers.
– Understand clients’ marketing goals and develop customized advertising proposals.
2. Sales and Revenue Generation:
– Identify sales opportunities and pitch OOH advertising solutions to potential clients.
– Negotiate advertising contracts and pricing to meet revenue targets.
– Upsell and cross-sell advertising packages to maximize revenue.
3. Market Research:
– Stay informed about market trends, competitor activities, and industry developments.
– Analyze market data to identify potential clients and advertising opportunities.
4. Campaign Management:
– Collaborate with creative teams to ensure the effective execution of advertising campaigns.
– Monitor campaign performance and provide clients with regular updates and reports.
5. Legal Compliance:
– Ensure that advertising campaigns comply with local regulations and guidelines.
6. Customer Service:
– Address client inquiries and concerns promptly.
– Provide excellent customer service to build long-term relationships.
Qualifications:
– Bachelor’s degree in Marketing, Business, or a related field.
– Proven experience in sales, preferably in the media or advertising industry.
– Strong negotiation and communication skills.
– Knowledge of OOH advertising formats and platforms.
– Familiarity with market research and analytics tools.
– Ability to work independently and meet sales targets.