Strengthened the Company’s position and built on out-of-home media business with the LED screen installation in 7-Eleven convenient stores as well as the introduction of Twintube+ service, twin vertical digital screens on Sathorn Road and ThePrime9 with gigantic signature screen located on Ekkamai-Ramindra road. These are strategic locations of Bangkok that attract attention and reach directly to target groups of passersby.
As an innovation leader, the Company developed Magnetic platform to enhance effectiveness in measuring advertising campaign success so that out-of-home media can be assessed systematically with in-depth information to better understand target groups in respective areas where media are placed. Users of Magnetic platform will be informed of basic information, gender, age, interest, reach, impression, frequency of viewing and duration target groups spend time near the media. These details help marketers analyze information to understand consumer behavior so that the communication can be more optimal and cost-effective where advertising budgets are invested economically and the campaigns can be measured more systematically.
Furthermore, the Company won the bidding to become the official and sole agent to manage rights of the Football Association of Thailand under Patronage of His Majesty the King to seek sponsorship for football tournaments for national team and professional leagues as well as other related football activities from 2021-2028.
Besides, Plan B moved forward in sports marketing to collaborate with Raceup Work Co., Ltd., a sports and marathon event organizer to host sport tourism themed marathon along routes with beautiful sceneries in different provinces of Thailand . The event was organized according to IAAF standards using out-of-home media to promote activities and tourism of each province together with sponsorship to add value to sports marketing business.
For Tokyo 2020 Olympics, Plan B teamed up with Raceup Work to host “Countdown to the Olympics” and undertake PR activities through Plan B’s media to encourage Thai people to send moral support to Thai athletes through Flag of Nation, Virtual Run with accumulative distance of 1,000,000 kilometers as well as Flag Relay in 35 provinces across Thailand. Famous people in entertainment business and sport industry participated in the activities such as BNK48. This emphasized value creation for engagement marketing business of the Company.